Increasing competition in the real estate sector turns in the online communities

In the challenging segment of affordable housing Gruha kalyan is a real expert with an enviable track record in Bangalore.  The prime focus of the company is properties like Flats/Apartments which are much less expensive and very competitive in the market. Gruha Kalyan believes in delivering quality and offers pre-launch bookings and seasonal sales where a huge discount is given in each project. Targeting the masses who want a middle range apartment, Gruhakalyan has the expertise such as engineering and technologies which can deliver good quality as well as low-cost alternatives. 

In the real-estate sector, Gruha kalyan has built itself with the foundation of satisfied customers and are growing more with each project. Owing to all these the company is facing some friction in the market from the money minded ill-wishers; who don’t want it to succeed. We make the dream of the commoner true by helping them with advising which they will not find anywhere else. We are a team of experts who comprise of architects, real estate experts, engineers and financial experts who assist the home buyers loan and funds with care. Each construction is done with all approval done properly and scrutinized to fit all the legal requirements also each apartment is Vastu compliant and all standard facilities are available.       

Be careful while reading online reviews

Reviews are not 100% authentic and it is a common practice today to have some reviews which are fake. A leading E-commerce company has issued a warning and discontinued 1000 members who are posting glaring wrong reviews on the website. Some use of fictitious profile with unclear contacts which cannot be found anywhere. To counter this there is software which detects fake and keeps them out of the system.  

Many companies have huge Marketing and IT teams who write comments, blogs and reviews which are fake. Mintel, a global marketing research company has done research with a number of internet users about how much they really trust the content they read online and found out that about fifty-nine percent of people who read and engage in online exchange such as chats, blogs and reviews don’t believe them cent percent, and try to identify the truth between the lines. Forty-nine percent of people believe that the positive reviews are been written by paid writers. All these should be considered while you read about real estate companies online and take it with a pinch of salt.  

Steps to identify a fake review

Technical jargons which are seldom used in dealing with the customers reflect that the review is miss-leading.

Language used is not personal rather extreme and detrimental, targeted to damage the reputation of the company.

Fake reviews lack details and have no basis. Many times their problems stem from their own mistakes and unreal expectations which takes shape; in a rather blatant attempts to attack the company.

Reviews are generating a feeling to avoid the product and companies in a way which repel the reader are those which lack concrete details, intervals of use etc. 

What the company has to say

Sources in the company identify these complaint and negative reviews as baseless and reject them openly. Prices offered by the company are unbeatable and are generating resentment among the competitors. In order to be profitable the company has to sell many flats and gain the market share which many customers are not aware hence, the competitors are constantly trying to scare gullible people from these companies using many character assassination attempts. The fight among the real estate companies has always been there behind the scenes and companies who want to profit from the customer is always against the companies who want to be customer centric.   

Check here Gruha kalyan reviews posted by the customers.